First: What Lies Beneath the “SCIENCE!” from Kind of Stephen. What I want to know is, where can I buy some of this moon leaf extract?
Deciem wasn’t on my skincare radar until the launch of their new line, The Ordinary, a couple of weeks ago. Since the launch, I’ve had a Deciem tab open in my browser but for some reason haven’t felt right pulling the trigger on the products that interest me–which is saying something, considering my usual enthusiasm for throwing money at skincare (and skincaretainment). Yoga Nerd MD’s thoughts on Deciem’s pseudo-scientific marketing language helped me to articulate my uneasiness with the brand. Simply put, I don’t like the way the brand writes about itself. I’ve now closed that Deciem tab, and while it’s possible that wildly glowing reviews may convince me otherwise, I currently have no plans to purchase from any of their lines.
As someone who washed up on the shores of the Asian Beauty subreddit as a refugee from the vapid beauty writing of sites like xoVain, I am deeply appreciative of the thoughtfulness with which many AB fans approach their skincare.